While the premiere of the film is highly anticipated second season of Netflix’s “Emily in Paris” just this week, it seems certain fashion searches spiked within the first 24 hours.
According to data collected by ShopStyle, a digital shopping platform owned by Ebates, searches for items worn by figures like Emily Cooper, Mindy Chen, Camille and Julien have increased.
The over-the-top music groups worn by the main character Emily (do Lily Collins), often packed with playful prints and headwear, drove searches up, with items like berets, up 43%.
Fashion queries for white and blue striped sweaters, gingham coats and bucket hats all increased 42%. Searches for red capes increased by 41% while knee-high boots increased by 37%. Additionally, internet searches for Dior also increased by 40%.
For searches involving Mindy (played by Ashley Park), Emily’s best friend in Paris, a coat with a stud and a red bag increased by 69% and 60% respectively. Queries for leopard coats, red skirts and black felt hats increased by 53%, 41% and 24% respectively.
Meanwhile, fashion Searches involving Camille (played by Camille Razat), the real French girl in the film, increased by 80 percent, starting with a leather blazer. Queries for oversized blazers, high waisted pants and blazers increased by 50%, 46% and 44%, respectively.
Julien (played by Samuel Arnold), Emily’s funny and fashionable colleague, has also stepped up her fashion game in the second season. Searches related to purple felt jacket and white pants increased by 59% and 38% respectively. Additionally, queries for a rose and white button-up suit also increased by 25% and 20%, respectively.
The film made headlines last year when viewers couldn’t understand enough of the characters’ styles and the overall plot set in Paris. It’s not uncommon for the outfits to attract the attention of many, as it was designed by legendary costume designer Patricia Field, who has also worked on projects like “The Devil Wears Prada.” and “Sex and the City”.
“I like what I do. I feel like I do it the smart way. I have a philosophy of my own. Basically, I like fun clothes, “Field told WWD in May. “So I’ve been inclined to do successful romantic comedies for years.”
The second season’s costume is by Marylin Fitoussi, while Field serves as the costume consultant.
Last month, ViacomCBS Consumer Products – the parent company of MTV Entertainment Studios’ production of “Emily in Paris” – announced that it would be drawing further interest in the hit show by selling merchandise from a range of retailers. Top luxury is present in the program. It went viral as soon as season two began streaming on December 22, allowing viewers to purchase a Chanel-owned Barrie plaid jacket worn by Emily or a pair of tassel Roberto Coin earrings. worn by her vivacious sidekick Mindy.
Other participating brands include AZ Factory, Ileana Makri’s Eye M and Zeus + Dione, along with other brands. Chanel-Reputable specialty labels: Maison Michel for hats, Goossens Paris for jewelry and Causse Gantier for gloves.
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https://wwd.com/fashion-news/fashion-scoops/fashion-searches-spike-after-premiere-of-emily-in-paris-season-1235023069/ ‘Emily in Paris’ Season 2 Causes Spike in Fashion Searches – WWD
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